SATHERS SOLUTION: ENGINEERING POP DISPLAYS

CHICAGO -- "Our customers have been asking for more than in the past," said Michael Halverson, director of marketing for candy manufacturer Sathers Inc.In a presentation at the Point- of-Purchase Advertising Institute's POPAI Marketplace here, Halverson described how his value-oriented company engineered its first POP displays last year to meet wide-ranging requirements of various seasons, trade channels

CHICAGO -- "Our customers have been asking for more than in the past," said Michael Halverson, director of marketing for candy manufacturer Sathers Inc.

In a presentation at the Point- of-Purchase Advertising Institute's POPAI Marketplace here, Halverson described how his value-oriented company engineered its first POP displays last year to meet wide-ranging requirements of various seasons, trade channels and accounts, despite a shoestring budget.

The solution he described, cr

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