SATISFACTION AS LEADING INDICATOR

THE AMERICAN CUSTOMER Satisfaction Index for 2009 showed that, overall, consumers were happy with the retail experience despite the poor sales year retailers suffered in general. Once again Publix Super Markets, Lakeland, Fla., topped the list of supermarket companies on the list, and saw its score rise by four percentage points, to 86, compared with a score of 76 overall for supermarkets, which was

THE AMERICAN CUSTOMER Satisfaction Index for 2009 showed that, overall, consumers were happy with the retail experience despite the poor sales year retailers suffered in general.

Once again Publix Super Markets, Lakeland, Fla., topped the list of supermarket companies on the list, and saw its score rise by four percentage points, to 86, compared with a score of 76 overall for supermarkets, which was the same as a year ago. Other retail sectors, including specialty retailers, discount

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