SAVE-A-LOT LURES THEM WITH DOLLAR DEALS

ST. LOUIS -- Save-A-Lot here, a wholly owned subsidiary of Supervalu, Minneapolis, is developing a format so simple it's a wonder no one has tried it before: a combination limited-assortment grocery and dollar store.To pull it off, the company is relying on its own experience with limited-assortment groceries and the expertise of the St. Louis-based dollar store chain it acquired last year, Deal$-Nothing

ST. LOUIS -- Save-A-Lot here, a wholly owned subsidiary of Supervalu, Minneapolis, is developing a format so simple it's a wonder no one has tried it before: a combination limited-assortment grocery and dollar store.

To pull it off, the company is relying on its own experience with limited-assortment groceries and the expertise of the St. Louis-based dollar store chain it acquired last year, Deal$-Nothing Less Than A Dollar, Bill Moran, Save-A-Lot's chief executive officer, told SN.

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TAGS: Supervalu