SAVE-A-LOT READIES NEW NATIONAL AD CAMPAIGN

NEW YORK -- Supervalu plans to launch a new brand-awareness campaign for Save-A-Lot focusing on the message that "big savings come in small boxes," Yolanda Scharton, vice president, investor relations and communications, told an investor conference here last week.

Scharton also previewed the new produce distribution business Supervalu plans to launch later this year in which it will aggregate produce for customers across the Midwest at a single facility to compete with

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