SAVE-A-LOT UPGRADES THE CENTER STORE OFFER

EARTH CITY, Mo. -- Save-A-Lot is upgrading Center Store products and adding new labels as part of an overall effort to target a higher income demographic, executives of the fast-growing chain told SN in a recent interview.The limited assortment chain, which carries about 700 exclusive labels among a product mix of 1,250 items, is moving its target demographic to the $50,000 and above household income

EARTH CITY, Mo. -- Save-A-Lot is upgrading Center Store products and adding new labels as part of an overall effort to target a higher income demographic, executives of the fast-growing chain told SN in a recent interview.

The limited assortment chain, which carries about 700 exclusive labels among a product mix of 1,250 items, is moving its target demographic to the $50,000 and above household income range. Formerly, it focused on consumers in the $35,000 income range.

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