MODESTO, Calif. -- Satisfying department goals isn't good enough. At Save Mart Supermarkets here, frozen food promotions have to answer to a higher order: The needs of the total store.
e. Within that theme we will integrate frozen food's plan," he explained.
"Then we will give it financial consideration. What will the financial impact be overall? Then we break it down to what impact it will have on the department."
Under department considerations, Brooks' concern is