SAVE MART PROMOTION TIES 'LION KING' TO NONFOOD LINES

MODESTO, Calif. -- Save Mart Supermarkets here ran a general merchandise promotion tied in with the movie "The Lion King." The four-week summer promotion featured a consumer sweepstakes, sponsored by Nestle USA, a cross-promotion with Kodak and in-store displays of related Lion King merchandise.display box at stores. The items with a "Lion King" theme that were featured in the promotion "all sold

MODESTO, Calif. -- Save Mart Supermarkets here ran a general merchandise promotion tied in with the movie "The Lion King." The four-week summer promotion featured a consumer sweepstakes, sponsored by Nestle USA, a cross-promotion with Kodak and in-store displays of related Lion King merchandise.

display box at stores. The items with a "Lion King" theme that were featured in the promotion "all sold very well," said Sally Sanborn, director of consumer relations. The products were mercha

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