SAY "CHEESE!"

Like the finest mozzarella, Wegmans has stretched its fresh power aisle at the Bridgewater, N.J., unit, and has pulled its gourmet cheese department around the corner from the rest of its fresh-foods presentation. In a new footprint that gives the profitable department more room to breathe, French morbier, German Tilsit and Leyden from Holland -- along with hundreds of other cheeses -- are presented

Like the finest mozzarella, Wegmans has stretched its fresh power aisle at the Bridgewater, N.J., unit, and has pulled its gourmet cheese department around the corner from the rest of its fresh-foods presentation. In a new footprint that gives the profitable department more room to breathe, French morbier, German Tilsit and Leyden from Holland -- along with hundreds of other cheeses -- are presented in a smart, updated merchandising scheme.

t offers some 400 varieties of fromage -- in

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