SAY CHEESE

SCHENECTADY, N.Y. -- Price Chopper Supermarkets here has found that a trip to Wisconsin can be a sharp move when it comes to selling specialty cheese.With an eye to the future, the chain instituted a sort of student-exchange program that involved sending its cheese specialist out to work side by side with Wisconsin cheesemakers. The effort culminated last month in a jam-packed-with-action promotion

SCHENECTADY, N.Y. -- Price Chopper Supermarkets here has found that a trip to Wisconsin can be a sharp move when it comes to selling specialty cheese.

With an eye to the future, the chain instituted a sort of student-exchange program that involved sending its cheese specialist out to work side by side with Wisconsin cheesemakers. The effort culminated last month in a jam-packed-with-action promotion that included bringing the Wisconsin cheesemakers to Price Chopper stores to talk to c

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