Scan data is the driving force behind the emergence of a new age of promotional analysis and efficiency.
SCANNING AHEAD
Scan data is the driving force behind the emergence of a new age of promotional analysis and efficiency.The promise of retailer-generated point-of-sale scan data is that brand marketers will be able to use increasingly specific sales information, on a monthly, daily or even more frequent basis, to build volume and boost promotional effectiveness.Until now, the value of scan data has been limited,