SCARING UP SALES

Halloween provides a fourth-quarter kickoff that keeps strengthening every year."In the entire retail universe, Halloween has become the second biggest holiday in merchandising, behind only Christmas," said Kirk Kirkpatrick, vice president of marketing at WaxWorks/VideoWorks, Owensboro, Ky.With increasing consumer demand during this key season comes more studio-supplied product. "We're always title-heavy

Halloween provides a fourth-quarter kickoff that keeps strengthening every year.

"In the entire retail universe, Halloween has become the second biggest holiday in merchandising, behind only Christmas," said Kirk Kirkpatrick, vice president of marketing at WaxWorks/VideoWorks, Owensboro, Ky.

With increasing consumer demand during this key season comes more studio-supplied product. "We're always title-heavy during this season," said Brenda Vanover, director of video for K-

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