SCHICK SHAVING PROMOTIONS APPROACH 'CUTTING EDGE'

MILFORD, Conn. -- How do you build upon a category management effort that has already sharpened your company's shelf strategy and earned you the position of category captain at the likes of Target, Revco and Food Lion?For Schick here, the shaving products group of Warner Lambert, the next strategic focus is on using principles based on consumer insight to hone promotions and build the category further.This

MILFORD, Conn. -- How do you build upon a category management effort that has already sharpened your company's shelf strategy and earned you the position of category captain at the likes of Target, Revco and Food Lion?

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