SCHNUCK EXPANDS HOME SHOPPING AREA, EYES PROFITS

ST. LOUIS (FNS) -- Schnuck Markets here expanded its Internet-based home-shopping venture into the St. Charles County, Ill. market area last week, and plans future expansions into other areas of Illinois, said Jack McGauley, manager of consumer research for Schnuck.Schnuck's Home Shopping Club is presently operating at a break-even point, but will "eventually make money" as volume increases, said

ST. LOUIS (FNS) -- Schnuck Markets here expanded its Internet-based home-shopping venture into the St. Charles County, Ill. market area last week, and plans future expansions into other areas of Illinois, said Jack McGauley, manager of consumer research for Schnuck.

Schnuck's Home Shopping Club is presently operating at a break-even point, but will "eventually make money" as volume increases, said McGauley. He spoke to the St. Louis chapter of the American Marketing Association, Chica

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