SCHNUCK'S CATEGORY SUCCESS CAME HARD

CHICAGO -- By cultivating category planners who excel at analytical thinking, Schnuck Markets, St. Louis, has developed a comprehensive category management program. But the initiative had a bumpy start.Randy D. Wedel, senior vice president of marketing and merchandising at the chain, described the evolution of category management efforts that began five years ago and today encompass more than 150

CHICAGO -- By cultivating category planners who excel at analytical thinking, Schnuck Markets, St. Louis, has developed a comprehensive category management program. But the initiative had a bumpy start.

Randy D. Wedel, senior vice president of marketing and merchandising at the chain, described the evolution of category management efforts that began five years ago and today encompass more than 150 product categories.

"We reviewed our buying and merchandising teams to see what

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