SCHOOL RULES

Retailers are making the grade this summer with healthy-positioned back-to-school products.Until recently, the health and wellness trend aimed primarily at adult audiences, while kid food products continued to be dominated by high-fat and high-sugar items. But with childhood obesity now on the agenda, schools are promoting healthy eating in cafeterias and in vending machines, and parents are looking

Retailers are making the grade this summer with healthy-positioned back-to-school products.

Until recently, the health and wellness trend aimed primarily at adult audiences, while kid food products continued to be dominated by high-fat and high-sugar items. But with childhood obesity now on the agenda, schools are promoting healthy eating in cafeterias and in vending machines, and parents are looking for healthier snacks and lunch box fare.

Sales of better-for-you, kid-ai

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