SCHULTZ: CARD PROGRAM FATTENED PIGGLY WIGGLY'S SALES

SHEBOYGAN, Wis., -- Schultz Sav-O Stores here, the wholesaler-retailer hybrid behind the Piggly Wiggly "virtual chain," said it restored "positive momentum" in 1996 through its new electronic card-marketing program.t with a high level of customer enthusiasm and participation."The program is expected to be rolled out in all remaining stores by the end of 1997.The company said increases in same-store

SHEBOYGAN, Wis., -- Schultz Sav-O Stores here, the wholesaler-retailer hybrid behind the Piggly Wiggly "virtual chain," said it restored "positive momentum" in 1996 through its new electronic card-marketing program.

t with a high level of customer enthusiasm and participation."

The program is expected to be rolled out in all remaining stores by the end of 1997.

The company said increases in same-store sales and in the average transaction amount are a direct result

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