SCHULTZ SAV-O WILL ENHANCE PIGGLY WIGGLY DATA SYSTEM

SHEBOYGAN, Wis. -- Schultz Sav-O Stores here expects to better meet its frequent shoppers' needs when it brings its database management application in-house this month to analyze its customer purchase behavior on a daily basis."This is a tool that will help us to look at customer data such as sales, what they are buying, and how our products, categories and specific universal product codes are meeting

SHEBOYGAN, Wis. -- Schultz Sav-O Stores here expects to better meet its frequent shoppers' needs when it brings its database management application in-house this month to analyze its customer purchase behavior on a daily basis.

"This is a tool that will help us to look at customer data such as sales, what they are buying, and how our products, categories and specific universal product codes are meeting their needs," said Michael Houser, executive vice president of marketing and mercha

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