SCHWEGMAN FRESHEN-UP PLAN GETTING RIPE RESULTS

NEW ORLEANS (FNS) -- Schwegmann Stores here has made a stringent fresher-by-the-hour product-rotation campaign work in its meat and produce departments, and is expecting to roll it out into baked goods, seafood and deli, said chain officials.The program is hinged on an advertising campaign promising that, at least once every hour, the produce and meat managers in all 32 Schwegmann's units will "straighten

NEW ORLEANS (FNS) -- Schwegmann Stores here has made a stringent fresher-by-the-hour product-rotation campaign work in its meat and produce departments, and is expecting to roll it out into baked goods, seafood and deli, said chain officials.

The program is hinged on an advertising campaign promising that, at least once every hour, the produce and meat managers in all 32 Schwegmann's units will "straighten the cases and take away anything that's not as fresh as you'd like to buy or we

Register to view the full article

Already a member? .