SCHWEPPES SETS ITS SUMMER STRATEGY

STAMFORD, Conn. -- Cadbury Beverages here is gearing up for the annual summer soda wars with an in-store sampling campaign and a new data base marketing program linked with a sweepstakes, special events programming and new media advertising.The in-store campaign revolves around the distribution of three-ounce samples of Cadbury's Schweppes Dry Grape and Raspberry Ginger Ales as well as cents-off coupons

STAMFORD, Conn. -- Cadbury Beverages here is gearing up for the annual summer soda wars with an in-store sampling campaign and a new data base marketing program linked with a sweepstakes, special events programming and new media advertising.

The in-store campaign revolves around the distribution of three-ounce samples of Cadbury's Schweppes Dry Grape and Raspberry Ginger Ales as well as cents-off coupons and promotional displays at supermarkets nationwide.

The in-store compone

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