Many retailers are interested in installing in-store digital signs to cultivate sales and loyalty through brand and retailer ads and food tips and information. Can the technology revive the area of the store that needs the most help, though?
Until recently, the use of these in-store advertising networks in the United States generally was limited to small or regional players. Its credibility got a boost in April, however, when No. 4 retailer Albertsons announced it would install screen