SEAFOOD MAGAZINE IS HELPING STORES REEL IN MORE SHOPPERS

SEATTLE -- Selling fresh seafood in supermarkets has always been a challenge. For a while, that was also the case for Simply Seafood magazine, sold right at seafood counters.After a few tough years, however, circulation has been increasing along with seafood sales."We have sort of a symbiotic relationship with the seafood counters," said Peter Redmayne, editor and publisher of the Seattle-based publication.

SEATTLE -- Selling fresh seafood in supermarkets has always been a challenge. For a while, that was also the case for Simply Seafood magazine, sold right at seafood counters.

After a few tough years, however, circulation has been increasing along with seafood sales.

"We have sort of a symbiotic relationship with the seafood counters," said Peter Redmayne, editor and publisher of the Seattle-based publication. "The more seafood they sold, the more magazines consumers bought.

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TAGS: Seafood