Last year was a very good year to be selling salty snacks. And, from early indications, 2002 might be even better. With the Super Bowl on Feb. 3, followed by the start of the winter Olympics on Feb. 8, plenty of consumers were reaching for their favorite snacks.
The stay-at-home trend sparked by the events of Sept. 11 of last year resulted in stronger sales of all "comfort" foods, including salty snacks. This sales spike continued into the fourth quarter, retailers told SN.