SEASONAL APPETITE

Retailers are waiting to see if the down economy will have a negative impact on the frozen appetizer/snack rolls category, which hits its stride every year in the fourth quarter and again at the end of January during Super Bowl time.With price points around $2 to $4, frozen appetizers are vulnerable to being ditched in favor of something like frozen pizza, which can serve more people at a lower price,

Retailers are waiting to see if the down economy will have a negative impact on the frozen appetizer/snack rolls category, which hits its stride every year in the fourth quarter and again at the end of January during Super Bowl time.

With price points around $2 to $4, frozen appetizers are vulnerable to being ditched in favor of something like frozen pizza, which can serve more people at a lower price, retailers told SN.

Mike Ryan, executive director of the Eastern Frosted Foo

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