THE SEASONAL BLITZ

By the start of this week, most grocery chains should be well into their holiday seasonal merchandising. However, this wasn't always the case.In the past two years since the General Merchandise Distributors Council, Colorado Springs, Colo., first released its "Seasonal Best Practices" study, major food chains have embraced the notion of seasonal selling by dedicating large-aisle space and cross merchandising

By the start of this week, most grocery chains should be well into their holiday seasonal merchandising. However, this wasn't always the case.

In the past two years since the General Merchandise Distributors Council, Colorado Springs, Colo., first released its "Seasonal Best Practices" study, major food chains have embraced the notion of seasonal selling by dedicating large-aisle space and cross merchandising related goods throughout the store. The results have proved profitable for a

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