SEASONAL DISPLAY SPACE GROWING FOR GENERAL MERCHANDISE

Retailers said they are capturing profitable general merchandise sales with larger seasonal and holiday displays.The margins that seasonal general merchandise promotions carry have prompted nonfood buyers to increase display space along the wall of values and promotional aisles, at checkout racks and on shared grocery endcaps.With seasonal promotions accounting for about 20% of annual general merchandise

Retailers said they are capturing profitable general merchandise sales with larger seasonal and holiday displays.

The margins that seasonal general merchandise promotions carry have prompted nonfood buyers to increase display space along the wall of values and promotional aisles, at checkout racks and on shared grocery endcaps.

With seasonal promotions accounting for about 20% of annual general merchandise volume, Harps Food Stores, Springdale, Ark., has general merchandise pr

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