SEASONAL ITEMS SEEN GAINING SUPERMARKET SUPPORT IN 1995

CHICAGO -- Supermarket operators are slowly warming up to the idea of merchandising seasonal lines of candy more aggressively, on par with other trade classes, said Bill Ellis, chairman and owner of Farley Candy Co. here.Speaking at a meeting of the Merchandising Executives Club of Chicago, Ellis said the supermarket industry's awakening to the benefits of mass displays of seasonal general lines will

CHICAGO -- Supermarket operators are slowly warming up to the idea of merchandising seasonal lines of candy more aggressively, on par with other trade classes, said Bill Ellis, chairman and owner of Farley Candy Co. here.

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