SEASONAL SMARTS

When it comes to merchandising holiday candy, many retailers let drug and mass get all the goodies.Supermarket operators wanting a bite of the year-end action can enjoy stronger holiday candy sales by employing an "early and often" strategy. Giant Eagle, Pittsburgh, has consistently grown sales year over year, with a 95% sell-through rate. It expects low single-digit sales growth this year by offering

When it comes to merchandising holiday candy, many retailers let drug and mass get all the goodies.

Supermarket operators wanting a bite of the year-end action can enjoy stronger holiday candy sales by employing an "early and often" strategy. Giant Eagle, Pittsburgh, has consistently grown sales year over year, with a 95% sell-through rate. It expects low single-digit sales growth this year by offering more candy items that are positioned as a convenient gift alternative, such as

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