SEASONAL STRATEGIES ARE SAVORED AT SHOW

CHICAGO -- Floor-ready displays, aisle displays and front-aisle merchandising are strategies that can be used to increase seasonal candy sales, according to roundtable participants at the All Candy Expo industry trade show held here last month.The topic of seasonal merchandising was addressed by representatives from Kmart, BJ's Wholesale Club, Schnuck Markets and Information Resources Inc.Kmart is

CHICAGO -- Floor-ready displays, aisle displays and front-aisle merchandising are strategies that can be used to increase seasonal candy sales, according to roundtable participants at the All Candy Expo industry trade show held here last month.

The topic of seasonal merchandising was addressed by representatives from Kmart, BJ's Wholesale Club, Schnuck Markets and Information Resources Inc.

Kmart is using floor-ready manufacturer displays to drive seasonal sales, explained Pet

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