SECONDARY PRODUCE DISPLAYS BOOST SALES

ANAHEIM, Calif. -- Bigger displays and more of them can't be beat when it comes to adding incremental sales, a group of merchandising experts said.Cross merchandising with other departments also pays off in added sales, they said.The experts included Sheri Mierau, California Tree Fruit Commission, Reedley, Calif.; Dick Spezzano, Spezzano Consulting, Monrovia, Calif.; Tim Stejskal, Dole Fresh Vegetables,

ANAHEIM, Calif. -- Bigger displays and more of them can't be beat when it comes to adding incremental sales, a group of merchandising experts said.

Cross merchandising with other departments also pays off in added sales, they said.

The experts included Sheri Mierau, California Tree Fruit Commission, Reedley, Calif.; Dick Spezzano, Spezzano Consulting, Monrovia, Calif.; Tim Stejskal, Dole Fresh Vegetables, Modesto, Calif.; and Mary Christ-Erwin, Porter-Novelli Public Relation

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