SECTIONS REPORT 3% SALES RISE IN NATIONAL PROMOTION MONTH

HARRISBURG, Pa. -- "Proud to Be the Best" was the slogan for March's annual National Frozen Food Month. It was just that -- the best year yet for the promotion.According to A.C. Nielsen, Northbrook, Ill., retailers rung up over $1.6 billion in frozen food sales for the month, a 3% increase over 1993 and a 7% increase over 1991. The results were presented May 2 in Chicago at a regional retail coordinators

HARRISBURG, Pa. -- "Proud to Be the Best" was the slogan for March's annual National Frozen Food Month. It was just that -- the best year yet for the promotion.

According to A.C. Nielsen, Northbrook, Ill., retailers rung up over $1.6 billion in frozen food sales for the month, a 3% increase over 1993 and a 7% increase over 1991. The results were presented May 2 in Chicago at a regional retail coordinators meeting for the National Frozen Food Association, sponsor of the month-long even

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