SECURING THE SALE

Activation at the point-of-sale has allowed food retailers to move prepaid calling cards out of secured areas onto the main selling floor for increased sell-through.Although the technology has been available for at least two years, it has gained momentum within the supermarket channel fairly recently.Glen's Markets, Gaylord, Mich., waited until card-activation technology was available before deciding

Activation at the point-of-sale has allowed food retailers to move prepaid calling cards out of secured areas onto the main selling floor for increased sell-through.

Although the technology has been available for at least two years, it has gained momentum within the supermarket channel fairly recently.

Glen's Markets, Gaylord, Mich., waited until card-activation technology was available before deciding to merchandise prepaid cards. "We wouldn't start the program until POS acti

Register to view the full article

test - Advanced Registered User

Already a member? .