SEEING IS BELIEVING

Packaging is becoming a potent weapon for retailers selling fresh-cut produce, deli products and prepared meals.To that end, the latest wave of containers offers many benefits, to consumers as well as retailers. Among the selling points: greater convenience, more visual appeal and improved heat performance. But innovation comes at a price, and the cost can pose a dilemma to retailers."Everyone's looking

Packaging is becoming a potent weapon for retailers selling fresh-cut produce, deli products and prepared meals.

To that end, the latest wave of containers offers many benefits, to consumers as well as retailers. Among the selling points: greater convenience, more visual appeal and improved heat performance. But innovation comes at a price, and the cost can pose a dilemma to retailers.

"Everyone's looking at the packaging issue," said Bruce Peterson, senior vice president and

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TAGS: Center Store