Green Hills Farms has good reason to be loyal to its new loyalty program.
Among the preliminary results of the three-month-old initiative:
Up to 50% redemption rates on select featured products.
Shopping frequency among participants has increased 4.5%.
Spending among members has grown 2.5%.
Green Hills has 8% more customers now than it did this time last year.
"People are shopping more often and spending more," said Gary Hawkins,