SEEING GREEN

Green Hills Farms has good reason to be loyal to its new loyalty program.Among the preliminary results of the three-month-old initiative:Up to 50% redemption rates on select featured products.Shopping frequency among participants has increased 4.5%.Spending among members has grown 2.5%.Green Hills has 8% more customers now than it did this time last year."People are shopping more often and spending

Green Hills Farms has good reason to be loyal to its new loyalty program.

Among the preliminary results of the three-month-old initiative:

Up to 50% redemption rates on select featured products.

Shopping frequency among participants has increased 4.5%.

Spending among members has grown 2.5%.

Green Hills has 8% more customers now than it did this time last year.

"People are shopping more often and spending more," said Gary Hawkins,

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