SEEING THE LIGHT

With supermarkets focusing on high-margin areas such as fresh foods, lighting has become an important tool for enhancing product presentation and reinventing the store atmosphere."If you're just lighting boxed grocery, there's a different emphasis on lighting than there is in trying to make a stronger and better impact of presentation on your fresh side," said Mark Rohrbach, store development manager

With supermarkets focusing on high-margin areas such as fresh foods, lighting has become an important tool for enhancing product presentation and reinventing the store atmosphere.

"If you're just lighting boxed grocery, there's a different emphasis on lighting than there is in trying to make a stronger and better impact of presentation on your fresh side," said Mark Rohrbach, store development manager at Clemens Markets, a 16-store chain based in Kulpsville, Pa.

Track lighting

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