SEEKING AN EDGE

As any retailer will tell you, you can't compete in the center of the store on price alone.That's the theory. Yet in SN's third annual online survey of Center Store performance, many retailers still see price as the top way to draw shoppers back from dollar stores, drug stores, supercenters and other low-cost purveyors.Asked to pick the key way to compete for Center Store sales, a significant portion

As any retailer will tell you, you can't compete in the center of the store on price alone.

That's the theory. Yet in SN's third annual online survey of Center Store performance, many retailers still see price as the top way to draw shoppers back from dollar stores, drug stores, supercenters and other low-cost purveyors.

Asked to pick the key way to compete for Center Store sales, a significant portion of retailers - about 19% - listed price, behind assortment (34%) and p

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