Segments Present $126 Billion Opportunity

LAS VEGAS Hispanic consumers, low-income shoppers, health-oriented kids and aging Baby Boomers collectively present an incremental sales opportunity of $126 billion, according to Scott W. Klein, president and chief executive officer of Information Resources Inc. He encouraged 1,500 retailer and manufacturer attendees at IRI's Changing the Game summit last week here at the Wynn Las Vegas to cater to

LAS VEGAS — Hispanic consumers, low-income shoppers, health-oriented kids and aging Baby Boomers collectively present an incremental sales opportunity of $126 billion, according to Scott W. Klein, president and chief executive officer of Information Resources Inc.

He encouraged 1,500 retailer and manufacturer attendees at IRI's “Changing the Game” summit last week here at the Wynn Las Vegas to cater to their needs.

“Hispanic shoppers are expected to generate $20 billion

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