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Installing a variety of distinctive in-store shelving fixtures is helping supermarket retailers highlight products and drive Center Store sales.Specialty foods, in particular, have become the target for such fixtures as retailers search out ways to improve sales and profits.Since Weis Markets, Sunbury, Pa., introduced its shelves-within-shelves program last year, sales have increased strongly in those

Installing a variety of distinctive in-store shelving fixtures is helping supermarket retailers highlight products and drive Center Store sales.

Specialty foods, in particular, have become the target for such fixtures as retailers search out ways to improve sales and profits.

Since Weis Markets, Sunbury, Pa., introduced its shelves-within-shelves program last year, sales have increased strongly in those stores where the program in is place, said Dennis Curtain, the chain's pub

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