SELL THE STORE AS A LIFESTYLE DESTINATION, ZAUCHA URGES

ATLANTIC CITY, N.J. -- Supermarket operators need to promote their stores as consumer-driven lifestyle destination centers, said Thomas K. Zaucha, president and chief executive officer of the National Grocers Association, Reston, Va. can enjoy -- and I emphasize the word enjoy -- a shopping experience in which they can easily satisfy the needs of a wide variety of lifestyles," he said.Zaucha made

ATLANTIC CITY, N.J. -- Supermarket operators need to promote their stores as consumer-driven lifestyle destination centers, said Thomas K. Zaucha, president and chief executive officer of the National Grocers Association, Reston, Va.

can enjoy -- and I emphasize the word enjoy -- a shopping experience in which they can easily satisfy the needs of a wide variety of lifestyles," he said.

Zaucha made his remarks at an NGA-sponsored education meeting here called Supermarket Colleg

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