SELL-THROUGH PROFITS TAKING HITS

The lack of margin on hit titles remains the biggest obstacle to sell-through growth, said participants in SN's video roundtable.d Sharon Stagner, merchandising coordinator at Seaway Food Town, Maumee, Ohio.This will become a bigger issue later in the year as the number of major titles going direct from theatrical to the sell-through market increases, said David Ingram, vice president of major accounts/special

The lack of margin on hit titles remains the biggest obstacle to sell-through growth, said participants in SN's video roundtable.

d Sharon Stagner, merchandising coordinator at Seaway Food Town, Maumee, Ohio.

This will become a bigger issue later in the year as the number of major titles going direct from theatrical to the sell-through market increases, said David Ingram, vice president of major accounts/special markets at Ingram Entertainment, La Vergne, Tenn.

"We'r

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