SELL-THROUGH: RENTAL'S HERO OR VILLIAN?

The meteoric growth of sell-through is either killing or saving the rental business, depending on a given retailer's perspective.Some said the increase in titles direct to sell-through is drawing away traffic from the rental sections and whittling away at the once-ingrained consumer rental habit. For example, retailers said "Mission Impossible," set for Nov. 12 sell-through release, would have been

The meteoric growth of sell-through is either killing or saving the rental business, depending on a given retailer's perspective.

Some said the increase in titles direct to sell-through is drawing away traffic from the rental sections and whittling away at the once-ingrained consumer rental habit. For example, retailers said "Mission Impossible," set for Nov. 12 sell-through release, would have been released initially at rental pricing in past years.

But others see sell-throug

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