SELL-THROUGH SPACE

As sell-through becomes a larger part of the video industry, supermarket retailers are facing the decision of whether to devote more shelf or floor space to the segment.Last year supermarket sell-through volume soared 26% to $696 million in a $3 billion market, according to SN's State of the Industry survey. This year SN projects continued robust growth with sell-through sales reaching $861 million,

As sell-through becomes a larger part of the video industry, supermarket retailers are facing the decision of whether to devote more shelf or floor space to the segment.

Last year supermarket sell-through volume soared 26% to $696 million in a $3 billion market, according to SN's State of the Industry survey. This year SN projects continued robust growth with sell-through sales reaching $861 million, a 24% increase.

"We've been hearing a lot of good things about sell-through,"

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