SELL-THROUGH VIDEOS CAN OFFER RETAILERS TIE-IN OPPORTUNITIES

It's a given for many retailers that big sell-through hits simply peddle themselves. But titles such as "Forrest Gump," "Cinderella" and "The Lion King" also provide retailers with an opportunity to do more than just putting shippers out on the floor.Albertson's, based in Boise, Idaho, pulled out the stops in the Seattle area for "The Lion King" release last year -- stores were involved in big display

It's a given for many retailers that big sell-through hits simply peddle themselves. But titles such as "Forrest Gump," "Cinderella" and "The Lion King" also provide retailers with an opportunity to do more than just putting shippers out on the floor.

Albertson's, based in Boise, Idaho, pulled out the stops in the Seattle area for "The Lion King" release last year -- stores were involved in big display building contests. At one store, the entire front end was themed to the release and

Register to view the full article

test - Advanced Registered User

Already a member? .