SELL-THROUGH VIA WEB MAY ENTER PICTURE

For supermarkets, sell-through video sales via the Internet are intriguing, especially since the channel defies the confines of space.All the mechanisms are in place to make it a reality. Most major chains have a web site and shoppers are placing grocery orders through their computers today.However, some video executives are skeptical about the viability of on-line sales because video sell-through

For supermarkets, sell-through video sales via the Internet are intriguing, especially since the channel defies the confines of space.

All the mechanisms are in place to make it a reality. Most major chains have a web site and shoppers are placing grocery orders through their computers today.

However, some video executives are skeptical about the viability of on-line sales because video sell-through titles appear to benefit from the shopping experience and they are an impulse-

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