SELLING THE CATALOG

Catalog video continues to gain sales momentum in supermarkets.Whether low-priced DVDs, bargain-priced VHS, classic titles or previously viewed movies in either format, older video titles are establishing a beachhead as a supermarket staple. "We are selling DVDs fairly well right now in the lower priced catalog," said Carl Day, owner, Day's Market Place, Heber City, Utah."We have a video rack in the

Catalog video continues to gain sales momentum in supermarkets.

Whether low-priced DVDs, bargain-priced VHS, classic titles or previously viewed movies in either format, older video titles are establishing a beachhead as a supermarket staple. "We are selling DVDs fairly well right now in the lower priced catalog," said Carl Day, owner, Day's Market Place, Heber City, Utah.

"We have a video rack in the store and we've actually moved to 80% DVD. We put the new releases in v

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