SELLING FOURTH

Retailers and grocery wholesalers are hoping to get a bang from Fourth of July promotions this year by taking full advantage of the traditionally wide variety of fresh fruits and vegetables coming into the market.and vegetables coming into the market."Fourth of July, in my view, is the No. 1 opportunity for the year in produce," said Keith Frosceno, director of produce for Bozzuto's in Cheshire, Conn.Retailers

Retailers and grocery wholesalers are hoping to get a bang from Fourth of July promotions this year by taking full advantage of the traditionally wide variety of fresh fruits and vegetables coming into the market.

and vegetables coming into the market.

"Fourth of July, in my view, is the No. 1 opportunity for the year in produce," said Keith Frosceno, director of produce for Bozzuto's in Cheshire, Conn.

Retailers in markets across the country tended to agree. They al

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