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Supermarket operators are energizing their marketing by pitching the whole store -- not just its prices.The industry's longtime promotional medium, the weekly circular, isn't carrying all of its message, according to retail and wholesale advertising professionals. Today's savvy consumer, inundated with retail formats and sales hooks, is paying less attention to and is less swayed by the hodgepodge

Supermarket operators are energizing their marketing by pitching the whole store -- not just its prices.

The industry's longtime promotional medium, the weekly circular, isn't carrying all of its message, according to retail and wholesale advertising professionals. Today's savvy consumer, inundated with retail formats and sales hooks, is paying less attention to and is less swayed by the hodgepodge of items and price specials crammed into the typical supermarket flier, they say.

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