SELLING ONLINE: A WORK IN PROGRESS

There have always been supermarkets that have offered home delivery of purchases ordered over the phone, but it was always done on an informal basis. The formal home-delivery business, coupled with electronic ordering, didn't start until 1989, when brothers Andrew and Thomas Parkinson launched Peapod.The following year, Peapod began a partnership with Jewel in the Chicago area, where shoppers could

There have always been supermarkets that have offered home delivery of purchases ordered over the phone, but it was always done on an informal basis. The formal home-delivery business, coupled with electronic ordering, didn't start until 1989, when brothers Andrew and Thomas Parkinson launched Peapod.

The following year, Peapod began a partnership with Jewel in the Chicago area, where shoppers could order groceries online for the first time, though most still used the phone or fax. Si

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