SELLING SCIENCE

Supermarkets have long used appearance to sell fresh fruits and vegetables. Overflowing displays of color, interesting shapes and carefully stacked mounds were enough to attract shoppers to the produce department.But there's more than meets the eye. Today, retailers are at the forefront in using the category to present new scientific evidence that bolsters produce's place at the front of the health

Supermarkets have long used appearance to sell fresh fruits and vegetables. Overflowing displays of color, interesting shapes and carefully stacked mounds were enough to attract shoppers to the produce department.

But there's more than meets the eye. Today, retailers are at the forefront in using the category to present new scientific evidence that bolsters produce's place at the front of the health and wellness trend. And consumers are eating it up.

"Produce is increasingly a

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