SELLING WELLNESS

The well-being of shoppers was paramount this year as supermarket pharmacies, clinics, and updated HBC and GM sections were largely considered health care destinations by retailers and consumers. Medicare Part D and Medicaid cuts had pharmacies toiling to run efficiently while finding fresh ways to attract customers. One approach, the $4 generic prescription program originated by Wal-Mart Stores,

The well-being of shoppers was paramount this year as supermarket pharmacies, clinics, and updated HBC and GM sections were largely considered health care destinations by retailers and consumers.

Medicare Part D and Medicaid cuts had pharmacies toiling to run efficiently while finding fresh ways to attract customers. One approach, the $4 generic prescription program originated by Wal-Mart Stores, spurred supermarket pharmacies to offer programs of equal value.

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TAGS: Walmart