SEMINAR EXAMINES HISPANIC DAIRY-BUYING HABITS

SECAUCUS, N.J. -- Retailers are lagging when it comes to effectively marketing dairy products to Hispanics, according to industry experts."We [in the industry] have been lazy about marketing to Hispanics. Twenty years ago, we had large Italian cheese sections, and we still do. Do you need a 12-foot section of Italian cheeses now? Maybe it should be more like 3% of the case," said Frank Kelczewski,

SECAUCUS, N.J. -- Retailers are lagging when it comes to effectively marketing dairy products to Hispanics, according to industry experts.

"We [in the industry] have been lazy about marketing to Hispanics. Twenty years ago, we had large Italian cheese sections, and we still do. Do you need a 12-foot section of Italian cheeses now? Maybe it should be more like 3% of the case," said Frank Kelczewski, director of category management for the American Dairy Association, Syracuse, N.Y.

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